HIBI INCENSE MATCHES

Natural “aroma” for 10 minutes every day.

Light the match by striking it, and entrust yourself to the natural fragrance rising in the air. Hibi is an incense stick you can light easily without a lighting device. Born from the encounter of two of Hyogo prefecture’s traditional crafts. The incense of Awaji Island and matches of Harima. A wonderful gift for the person who has everything.

• Striking Box and Burning Pad Included

• Boxes of either (8) or (30) Matches

The incense of Awaji Island and the matches of Harima: These two traditional industries of Hyogo Prefecture first encountered each other in 2011. The collaboration started with the idea of an incense that could be lit like striking a match and was followed by 3 years of trial and error., An aromatic product with properties of strength and fragrance was developed, which did not break even when struck like a match.

Selecting fragrance suitable to the brand of the world view
The selection of a fragrance fitting for the brand’s worldview
The names of products and packaging were developed to convey the sensibility of today’s Japan. All those things were ‘designs’ to create a new way of enjoying fragrance.

The brand name hibi means ‘day to day’, or daily, in Japanese. It was given with the hope that you would keep it around you every day and freely enjoy its fragrance, matching each day’s mood or occasion. The logo’s design combines two of the Chinese character ‘日’ (day) set next to each other. Our goal was a cool and simple design, avoiding flamboyance.