ISSH is an incense brand born in Japan.

The brand was born out of a desire to add the value of time to the enjoyment of fragrance and to make the same time even more profound.

Incense has been associated with time since ancient times. Monks used to measure time with incense sticks when they practiced zazen (Zen meditation). The unit of time is called “shu,” and the time for one incense stick is counted as “isshu”. With this historical background, we wanted to create a product that
would be accepted in modern society and redefine incense.

As the incense stick burns, enjoy its scent, savor the passage of time, and refresh yourself both physically and mentally. We hope that you will experience this “Isshu” of 20 minutes ― out of the 1,440 minutes in your day ― as a period of peace and tranquility.

shitaku wo totonoeru
(Be Ready)

Prepare to start your day. The serene but spicy scent of Hinoki (Japanese cedar) drifting in a calm morning light wakes you gently.

yohaku wo totonoeru
(Stay Mindful)

Experience a clear and tranquil time. With a woody note, the purifying scent of Jasmin cleanses your soul and lingers in your mind.

kokyu wo totonoeru
(Regulate Your Breathing)

Breathe deeply and slowly. The refreshing, crisp scent of camphor passes through foliage, like a breeze rustling new green leaves and branches.

yosooi wo totonoeru
(Adjust Your Appearance)

Embrace a dignified, noble appearance. The soft, warm scent of sandalwood and sweet aroma of amber mix in harmony to produce a humble-yet-elegant scent.

igokochi wo totonoeru
(Get Comfortable)

Experience a peaceful and rich time. Reminiscent of freshly roasted coffee, enjoy the rich bitterness of this aromatic fragrance, which is the scent of twilight.

kyo wo totonoeru
(Organize Today's Memory)

Luxuriate in the “Now” before it becomes a memory. This smokey sweetness of layered woody notes guides you to the darkness of a restful night.

Contents : 30 pieces of incense

Burning time: approx. 20 minutes

MADE IN JAPAN